The Puxuan Hotel
VISUAL IDENTITY DESIGN & APPLICATION DESIGN
PuXuan Hotel Beijing is a high-end hotel belonging to the same group as PuLi Hotel in Shanghai.
With the consideration of the geography location of Beijing and its historical elements, PuXan’s brand design uses the women living in the back yard garden in the Forbidden City as the inspiration of illustration, together with the abstract circle as the key visual. The brand design uses the contemporary language depicts the history elements, and perfectly balance luxury and simplicity.